PwC HQ Brussels - a landmark of tomorrow with dynamic lines of light
Renown real estate investor, Ghelamco, constructed a new 28000 m², 12-floor office building for PwC (PricewaterhouseCoopers) to create an iconic and highly visible landmark located next to the Brussels Airport and enroute to NATO and European Parliament. Completed in July 2021, the building was created as a visionary office of tomorrow, focused on quality, sustainability, and the well-being of its employees.
Challenge
Lighting for the innovative new building is designed to add value, leverage its high-traffic location, and enhance the architecture by providing elegance, coherence, and branding. This was achieved by making a bold statement on the façade with lines of dynamic, color-changing light that accent the structure’s architectural form.
Result
As the construction began our design team have created wonderful animate visualisations to showcase the lighting design on the facades of the building. and extorior lighting.
Color Kinetics products were selected for their reliability and ability to perfectly achieve the intended design. Strands of Flex Micro gen3, RGB embedded in the profile of the building contour the architecture with a continuous line of light, while eW Blast Powercore gen4 4000 K luminaires are mounted on the railings of the floating terraces and eW Graze MX Powercore 4000 K 10° x 60° 305 mm (1 ft) fixtures illuminate the floating parking structure. The end-to-end Color Kinetics solution is controlled by ActiveSite and powered by Data Enabler Pro. Signify delivered a turnkey project and managed service contract for the next 10 years. PWL was also responsable for the programming for the basic lighting animations. Custom sequences were created for the festive season of Christmas and New Year
Moreover, the spectacular exterior lighting has established the PwC Building as a highly recognizable area landmark reflecting the forward-looking goals of the project.
