Music Industry Awards 2021
The MIA's, in full Music Industry Awards, are the Flemish music awards that are awarded annually by the VRT in collaboration with Artspoint, Most MIA's are public prizes, which are chosen via an online voting procedure. A number of MIA's are chosen by professionals from the Flemish music world. The most important MIA is the one for "Hit of the year". This largest Flemish TV music show around the presentation of the MIA's is produced by Een and is broadcasted live.
Challenge
The station required a new stage design for their annual Music Industry Award show, one of the most watched music TV shows in the country. The brief required a complete environmental design incorporating lighting design, set and visuals. PWL could deliver all four disciplines with style and flair.
Result
In cooperation with the station’s Art Director Ludovic Beun and together with Deusjevoo, Painting With Light created a setting with a fresh festival vibe. There were 9 live acts and 16 awards to be presented, so a smaller main stage for the awards was flanked by two bigger stages for the live acts. The side stages were backed by the eye-catching ‘media cubes’ set design, complete with some very nice visuals. The experience for both the live audience in the studio and those in front of their TVs … was incredible.